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Monday, September 06, 2004 Sound bites. This is the point in the election cycle where things are supposed to heat up, the candidates are gonna really go at it. But all I hear is, Bush: "It seems my opponent has again changed his position." Kerry: "No I haven't, [insert long winded answer explaining why he has not]." At this rate, Kerry is going to lose this election on sound bites alone. Both sides have focused their campaigns on America's swing states, Pennsylvania, Florida, Michigan, Ohio, etc. Specifically, the Dems and GOP'ers are doing their darndest to reach out to the so-called "undecided voters" who make up, as I've seen reported, about 8% of the voting population. Wait, "undecided"? How could someone remain undecided after a stolen election, 9-11, two wars, a slumping economy, a dramatic increase in the size of our government (larger than in Clinton's eight years), the Patriot Act, a decrease in environmental regulations, and the "Test 'em all and let the Dept. of Education sort it out" policies of No Child Left Behind, just to name a few. Have these people even turned on the news or read a news paper in the last four years? But I digress... To reach these "undecideds", you need one of two things: something shiny or a heap of sound bites to batter their senses during the commercial break of "Who Wants To Marry My Dad?" I'm a registered Democrat, but even I have to admit, the Republicans are winning the war of soundbites. Kerry seems to be falling prey to the Al Gore syndrome: boring the daylights out of your audience (but who can forget 'lockbox' though?) [A sidenote on Al Gore's lockbox. Al suggested taking the social secuirty funds and placing it in a lockbox so the government couldn't get to it. This is the same thing Bush just suggested in his acceptance speech. I'm just saying...] But back to soundbites. Even given Kerry's very impressive vocabulary, he has yet to put together a single memorable soundbite. Here is one of his most recent attempts: "It all comes down to one letter - W," Kerry said, meaning the initial in George W. Bush. "And the W stands for wrong," he said. "The W stands for wrong choices, wrong judgment, wrong priorities, wrong direction for our country." Perhaps that is his attempt at a subliminal message. He just forgot the subliminal part. Maybe the Democrats should hire the advertising execs that Budweiser uses. Those talking lizards and the Wuuuzzzuuuuup commercials were clever. At least there is hope on the horizon. We've got Obama. posted by ezruh sellof at 9:35 PM 1 comments |
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